But, when you buy Starbucks, whether you realize it or not, you’re buying into something bigger than a cup of coffee. You’re buying into a coffee ethic. Through our Starbucks Shared Planet program, we purchase more Fair Trade coffee than any company in the world, ensuring that the farmers who grow beans receive a fair price for their hard work. And, we invest in and improve coffee-growing practices and communities around the glove. It’s good coffee karma… Oh, and a little bit of the price of a cup of Starbucks coffee helps furnish the place with comfy chairs, good music, and the right atmosphere to dream, work and chat in. We all need places like that these days… When you choose Starbucks, you are buying a cup of coffee from a company that cares. No wonder it tastes so good.